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Marketing Tactics

  • Kenmore brand helping cooks compete

    For the second year in a row, Sears' brand of Kenmore appliances will fuel competitive juices in Las Vegas when 400 cooks gather later this year for the World Food Championships.

  • Former Schwan frozen pizza VP to head marketing at Welch’s

    Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.

    “As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” said Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”

  • White Castle launches social promotion

    Columbus, Ohio - White Castle is launching a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company's most loyal fans, the chance to win a visit from the Crave Mobile, White Castle's mobile food truck, for a party with 50 friends.

  • Brown Shoe swings to profit in Q1

    St. Louis -- Brown Shoe Company’s first quarter results exceeded expectations as the retailer swung to a profit. The company said it is raising its annual forecast.

    Brown Shoe reported net earnings for the quarter of $15.4 million, compared to a net loss of $10.8 million in the year-ago period.

    Net sales for the quarter increased 0.4% to $591.2 million, from $588.7 million for the prior-year quarter.

  • Amazon woos serious coin collectors

    Customers can now shop on Amazon for collectible U.S. coins from industry leading dealers including Stack’s Bowers Galleries, Kagin’s, David Lawrence Rare Coins and Liberty Coin — all from the newly launched Collectible Coins store.

  • Experiential retailer Make Meaning opens in Bethesda, Maryland

    New York -- Make Meaning is expanding its East Coast presence with the opening of its sixth U.S. location, at Bethesda Row in Bethesda, Maryland, on June 9. Make Meaning has five additional locations nationwide – two in New York City, as well as locations in Dedham, Massachusetts, Thousand Oaks, California, and Scottsdale, Arizona. The company plans to roll out additional locations nationwide and abroad.

  • General Mills expands protein portfolio

    Cheerios, a brand from General Mills, announced the launch of Cheerios Protein. The company is billing the product as a "smart solution" that provides a boost of energy for hectic mornings.

  • Dick’s Sporting Goods opening three stores

    Pittsburgh -- Dick’s Sporting Goods on Tuesday announced grand openings for three new stores.

    The company will hold opening celebrations June 6 through June 8 for the following locations: Lawrence, Kansas; Culpepper, Virginia; Arden, North Carolina.

    With the openings, Dick’s will operate 570 stores nationwide.

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