Marketing Tactics

Dallas - AT&T's new store design focused on the customer's mobile lifestyle is now open in Worcester, Massachusetts. The new store concept is the result of more than two years of research centered on the design goal of creating a more interactive and inviting store environment.

Customers in Worcester will be among the first to experience the new store concept.

The consumer electronics category is expected to set a holiday sales record this season and one of the hottest brands going right now is the GoPro line of cameras and accessories.

That explains why Best Buy just expanded its offering of the popular brand to feature a striking 12 foot display that features an endcap with a 40 inch monitor to showcase the type of video the GoPro line is capable of capturing. A centerpiece of the display will be the brand’s new HERO4 model which will be available on October 5.

Denver – In the past two years, the number of shoppers using mobile devices to make purchases has increased by 10 percentage points to 35% in 2014 from 25% in 2012. According to a new study by The Integer Group, increased purchasing by Hispanics, Asian-Americans, and the 15–34 and 35–49 age groups were largely responsible for this increase.

Denver - Wrap & Send Services, a luxury retail packing and shipping solution, is offering professional in-store and warehouse support for the 2014 holiday season. Currently, Wrap & Send Services works with many luxury big-box stores in New York City, as well as 30 cities across the U.S.

Wrap & Send's expert packing and shipping solution help manage the volume, cost, speed and branding standard that is required when shipping from the store.

New York -- Most shoppers now actually like to grocery shop, according to research from Acosta Sales & Marketing, full-service sales and marketing agency. The company’s “The Why? Behind the Buy” report finds that 54% of total U.S. shoppers say they enjoy grocery shopping, up from 41% in 2011.

Scandit, a developer of software-based barcode scanning technology for smartphones, tablets and wearable devices, has released an integrated suite of mobile apps that aims to enhance the consumer shopping experience and retail operations.

Scandit’s Mobile App Suite for Retail provides a series of fully customizable, cross-platform mobile applications for retail employees and customers including: Clienteling, Mobile Point of Sale (mPOS), Mobile Shopping (mShopping), Self-Checkout, Shopping Lists and Procurement.
 

As the holiday begins to creep closer, GameStop is looking to generate store traffic by unveiling a series of new loyalty incentives during October for PowerUp Rewards program members. The specialty retailer is also offering special financing for new PowerUp Rewards credit cardholders.

In addition to accruing points for purchases and early access to exclusives, PowerUp Rewards Pro shoppers will be able to maximize their loyalty earnings during the month of October, the company said.

Seattle -- Starbucks Coffee Company and HBO will host a free, all-star concert to honor the nations veterans and their families on the National Mall in Washington, D.C., to be presented live on HBO on Veterans Day, Nov. 11.

The line-up of performers scheduled to appear at The Concert for Valor include Bruce Springsteen, Eminem, Jamie Foxx, Dave Grohl, Metallica, John Oliver, Rihanna, Carrie Underwood and Zac Brown Band, as well as special appearances by Meryl Streep, Tom Hanks and Steven Spielberg, among others.