Marketing Tactics

The Joseph Abboud brand has launched an exclusive new collection at JosephAbbound.com and in early 2015 the brand plans to open its first physical store thanks to parent company Men’s Wearhouse.

Minneapolis --The competition for the holiday shopper continues with the news that Target Corp. is kicking off the holiday season extra early this year, with plans to offer early access to Black Friday deals for one-day only on Nov. 10, a pre-sale on Nov. 26, and a 6 p.m. store opening on Thanksgiving evening.

For the second year in a row, Sports Authority said most of its stores would open at 6 p.m. Thanksgiving Day.

About a year ago, I wrote a TechBytes column about a concept app called “Snap", which SAP had developed to provide consumers with interactive instructions for assembling products at home. After some fine-tuning, SAP is now officially launching a DIY home assembly app called “Bilt” for Android and iOS tablet devices.   

At a time when physical books are becoming an alien concept for younger consumer, Barnes & Noble has introduced a new ad campaign that positions books as, “a gift like no other.”

Pleasant Ridge, Mich. -- Belk has teamed with HelloWorld, a provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels.   

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.

Austin, Texas -- Gen Y consumers, whose annual spending power is estimated at $200 billion, prefer to shop at retailers that offer financing options, according to a new study.   An eNation study of more than 2,000 consumers, commissioned by financial technology company NewComLink, found that 59% of shoppers between the ages of 18 and 34 say their choice of retailer is impacted by whether that retailer offers financing options.