Marketing Tactics

General Growth Properties has unveiled Adventure to Santa, a DreamWorks DreamPlace first-of-its-kind holiday experience that starts with Shrek, ends with Santa and seamlessly blends storytelling with cutting-edge technology.   

Arts and Crafts retailer A.C. Moore launched its inaugural campaign to benefit the Marine Toys for Tots Foundation with a program involving all its stores.

The company’s 140 locations will serve as official drop off locations for the program with every toy donated going to a child in the local community. In addition, the company has pledged to donate 25,000 toys and is asking its customers to help double the donation with an additional 25,000 toys to provide a total of 50,000 toys to kids this holiday season.
 

Chicago -- The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.  

Planning for a wedding will never be the same thanks to a new service Men’s Wearhouse is launching in 2015 to elevate its service-based value proposition.

Chicago -– The perception of men as not enjoying the process of grocery shopping may have some truth to it. More men are grocery shopping for themselves or their families now than in the past, but they’re not happy about it, reports The NPD Group.  

Leading national outdoor gear and apparel retailer REI named agency executive Ben Steele as the company's first ever chief creative officer.

Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in London and New York. He will start in his role at REI's headquarters on January 1, 2015.

Chicago -- Although consumers are changing how they shop for food and beverages, most prefer to make perishable purchases in tradition brick-and-mortar locations.  

Department store retailer Belk has enlisted a hot male model to serve as a non-traditional Santa Claus at the center of a multifaceted digital initiative.