Skip to main content

Marketing Tactics

  • Crocs names McKinney global advertising agency of record

    New York -- Crocs Inc. has named McKinney as its global advertising agency of record. The agency will provide everything from creative and strategy support to media activation and brand management for all Crocs shoe collections.  

  • NRF: Almost half of holiday shoppers haven’t begun

    Washington, D.C. –- A large number of holiday shoppers are taking their time when it comes to starting the task of making holiday purchases. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6% of holiday shoppers say they haven’t started shopping yet.  

  • Skechers opens 1,000th store; 35 to 40 more locations to open by yearend

    Manhattan Beach, Calif. -- Skechers is celebrating the opening of its 1,000th retail store. The company, which operates in more than 75 countries, hit the milestone mark with the opening of a new store in Mexico City on Wednesday, preceded by an additional store opening in Mexico earlier this week and two in California last week.  

  • Mall Marketing Spotlight: GGP unveils reimagined Santa experience

    General Growth Properties has unveiled Adventure to Santa, a DreamWorks DreamPlace first-of-its-kind holiday experience that starts with Shrek, ends with Santa and seamlessly blends storytelling with cutting-edge technology.   

  • A.C. Moore looks to do more with Marines

    Arts and Crafts retailer A.C. Moore launched its inaugural campaign to benefit the Marine Toys for Tots Foundation with a program involving all its stores.

    The company’s 140 locations will serve as official drop off locations for the program with every toy donated going to a child in the local community. In addition, the company has pledged to donate 25,000 toys and is asking its customers to help double the donation with an additional 25,000 toys to provide a total of 50,000 toys to kids this holiday season.
     

  • A.T. Kearney study explores motivators of consumers’ online behavior

    Chicago -- The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.  

  • Men’s Wearhouse likes look of service

    Planning for a wedding will never be the same thanks to a new service Men’s Wearhouse is launching in 2015 to elevate its service-based value proposition.

  • Survey: More men buying groceries, not happy

    Chicago -– The perception of men as not enjoying the process of grocery shopping may have some truth to it. More men are grocery shopping for themselves or their families now than in the past, but they’re not happy about it, reports The NPD Group.  
X
This ad will auto-close in 10 seconds