Crocs names McKinney global advertising agency of record

New York -- Crocs Inc. has named McKinney as its global advertising agency of record. The agency will provide everything from creative and strategy support to media activation and brand management for all Crocs shoe collections.



McKinney's branding and marketing efforts around Crocs' existing "Find Your Fun" positioning will be led out of New York and will focus on markets in the U.S., China, Japan, South Korea, the U.K., and Germany. "Find Your Fun" is Crocs' global brand platform.



"We were impressed by McKinney's attention to detail, creative and strategic thinking and worldwide approach to the Crocs brand," said Terence Reilly, Crocs VP of global marketing. "We're excited to begin working closely with McKinney to debut this new thinking across the globe in 2015, and attract new customers to our incredible brand while furthering our loyalists, who purchase more than 50 million pairs of Crocs each year."