Marketing Tactics

New York -- According to Nielsen’s 2014 Holiday Retail Sales Forecast, nearly 25% of consumers polled had already started their holiday shopping in September. However, Black Friday and Cyber Monday are still relevant, as 52% of respondents in a just released Black Friday/Cyber Monday survey stated that they plan to venture into stores on Black Friday and 55% of respondents stated that they plan to fire up their computers for Cyber Monday. 

Walmart EVP of merchandise operations Scott Huff is scheduled to address members of the Bentonville Bella Vista Chamber of Commerce at an upcoming event.

Kansas City -- Eddie Bauer has opened an Eddie Bauer Outlet story at Kansas City’s signature designer outlet shopping center, Legends Outlet Kansas City. The new store opened on Nov. 13.   The only area Eddie Bauer Outlet opened between J. Crew | crewcuts and OshKosh B’Gosh at 1813 Village West Parkway, occupying 3,964 sq. ft.  

Gift card sales are expected to reach record levels again this holiday season and new research from the National Retail Federation (NRF) offers insight into the increased popularity of stored value products.

More than half of shoppers polled by NRF’s Gift Card Spending Survey said they will buy gift cards this holiday season because the cards allow the recipient to select their own gift. More than 25% of shoppers said gift cards are easier and faster to buy, and 3.8% said the cards help them stick to their holiday budgets.

The Grommet is partnering with a store in Boston to launch a “pop-in” shop on Nov. 20 as part of an effort to bridge the gap between e-commerce and brick-and-mortar stores.

With so many consumers on the hunt for unique holiday gifts, the Grommet said it wants shoppers to be able to touch, test and purchase the company’s offerings. The “pop-in” Grommet shop will be located within Boston boutique Michelle Willey and be open from Nov. 20 through the end of December.

London, U.K. -- Nearly three-quarters of online retailers (74%) miss out on sales by promoting irrelevant items to online shoppers. According to new research from OrderDynamics, as retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.  

Ridgefield, N.J. –- Samsung is taking direct aim at the burgeoning market for Apple’s iBeacon in-store marketing/messaging solution with its own new beacon-based tool called Proximity. Like iBeacon, Proximity uses Bluetooth Low Energy beacons to identify and track the location of shoppers in a store by their mobile devices and send them offers and promotions based both on their purchase history and location in the store.  

New York -- Panasonic has unveiled a pop-up store in New York City's Union Square area featuring a collection of Panasonic's latest consumer products from the home, adventure, imaging, entertainment and beauty categories for shoppers planning their holiday gift-giving.