Marketing Tactics

LYNDHURST, N.J. - Citizen Watch Company of America opened its first-ever global flagship, in Times Square, New York City.    The 1,300-sq.-ft. foot store is designed to appeal to amateur and serious watch enthusiasts alike, with interactive and hands-on displays and exclusive offerings, Multiple 360- degree cases allow for shopping from either side of the case and provide easy movement throughout the store.  

In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

Jacksonville, Fla. – Increased selling, general and administrative (SG&A) expenses helped drive Stein Mart Inc. to a net loss of $1.2 million in the third quarter of fiscal 2014, compared to net income of $28,000 in the same quarter a year earlier. Despite this push into the red, Stein Mart plans to open open at least 10 new stores and relocate two stores in 2015, as well as close two stores.  

As the pet supply industry continues to experience record growth, Petco is looking to expand its online offerings to include prescription services and more premium products.

Petco has agreed to acquire Drs. Foster & Smith, a Wisconsin-based online pet store founded by veterinarians. Drs. Foster & Smith specializes in pet care and education and is known for veterinary expertise on prescription medications and premium products for dogs, cats, fish, birds, reptiles, horses and small animals.

Denver – An estimated 28% of consumers plan to do most of their holiday shopping at mass retailers, compared to 26% who will frequent online retailers. According to an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.   

  NEW YORK - Senior middle-market retail executives are cautiously optimistic about the upcoming holiday season.  Fifty-five percent of executives anticipate their total holiday sales will increase by 6% or more in 2014, as compared to only a third last year, according to an annual study conducted by CIT Group.  

Ross Stores didn’t let a surprisingly strong third quarter comp increase go to its head and maintained a cautious view of consumer spending.

Sales at the company increased 8% to nearly $2.6 billion and same store sales increased 4%. Net income increased to $193 million, or 93 cents a share, from $172 million, or 80 cents a share.

Portland, Ore. – Seven in 10 (71%) consumers intend to purchase at least one gift card  from an online website or mobile website/app during the upcoming holiday season, while 74% will buy at least one digital gift card. According to new data from POS solutions provider InComm, 85% of respondents age 18-35 agree that they’re likely to purchase at least one digital gift card this holiday season