Marketing Tactics

Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer.  She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.
 

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

Boca Raton, Fla. – Polaroid is opening three locations of its Fotobar experiential retail concept in the Los Angeles area, with the first debuting Nov. 18 at Westfield Culver City. The 300-sq.-ft.micro-stores offer a cube shape and Polaroid Color Spectrum logo, and customers can take a seat at the Fotobar and transform their pictures instantly from their smartphone, Facebook or Instagram  into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other picture accessories.  

Bellevue, Wash. –- Two in three (66%) consumers purchasing holiday gifts exceeds their budget, typically by $116. According to a new survey of U.S. consumers from Coinstar, this figure rises to 78% of holiday shoppers with children.   Seventy-four percent of holiday shoppers will cut back on indulgences to help afford seasonal gifts. Popular areas to reduce spending among these shoppers include eating out (53%) and entertainment (52%).  

Shoes of Prey is partnering with Nordstrom to house their design-your-own-shoes studio concept in six major locations across the country. The first Shoes of Prey Design Studio at Nordstrom will open today in Bellevue, Wash. Other studios will open in 2015.

Bentonville, Ark. –- Sam’s Club will launch its Black Friday sale online on Thursday, Nov. 27 just after midnight EST with free standard shipping on Black Friday items. Members can continue shopping in clubs starting at 7 a.m. on Friday, Nov. 28.

Chicago -– During the upcoming winter, Miracle Mile Shops at Planet Hollywood Resort & Casino will convert nearly 6,000-sq.-ft. of open space into four new retail destinations by welcoming M•A•C Cosmetics, Desigual and Lush Fresh Handmade Cosmetics and opening a larger, renovated House of Hoops by Foot Locker. M•A•C Cosmetics opens in December, followed later in the winter by global apparel retailer Desigual.