Marketing Tactics

London - Hunter, the British footwear and outdoor brand, opened its first global flagship, on London’s high-profile Regent Street. The 5,300-sq.-ft. store presents the retailer’s full collection, from its signature Wellington boots to outwear and accessories.   

Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

New York - Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).    

Buying tech products was the No. 1 priority on consumers’ shopping lists this past holiday weekend, according to a new survey from the Consumer Electronics Association (CEA).

San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before. 

New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   

New York - Macy's Herald Square has unveiled its 2014 Christmas windows. Titled "Santa's Journey to the Stars," this year's display follows the adventures of Alex, a young boy who receives a magical and mystical telescope that enables him to experience the wonder of Christmas on other planets before landing back on Earth at the Macy's Thanksgiving Day Parade.  

By Scot Wingo, CEO, ChannelAdvisor Happy Cyber Monday! Each year we at ChannelAdvisor track the five days from Thanksgiving through Cyber Monday and call that the “Cyber Five.” This year, our Cyber Five Same Store Sales (SSS) data to date shows that Holiday ’14 is off to a very strong start.