Marketing Tactics

New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

Grand Rapids, Mich. — Meijer is offering a 20% coupon on Monday, Dec. 1, which it is calling “Digital Monday,” through its mPerks digital loyalty program. The mPerks Monday promotion includes a 20% coupon through mPerks that can be used on one electronics, apparel or general merchandise item.

Meijer credit card customers who have a 15% reward coupon can use it in addition to the mPerks Monday. The coupon will be available for mPerks subscribers to clip Nov. 30 through Dec. 1 and will only be available for use on Dec. 1.

By Christopher Birkholm, project manager, SEO and site optimization, at Digital River  

Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.   

Few retailers have as much at stake this holiday season as RadioShack which explains why the company made the high risk move of relaunching its Web site just days before the busiest shopping weekend of the year.

The struggling retailer said the redesign of RadioShack.com offers an easier user experience and comes just in time for the holiday season and kicks off a week of free shipping offers on promotionally priced goods.

After nearly a decade of stalled growth in the shopping center industry, 2014 finally saw progress being made on the new development front. While it’s true that much of the ground-up construction was of the outlet center ilk, the value sector wasn’t the only new-build push. Mixed-use properties and open-air destinations continue to come out of the ground, albeit stingily, as do hybrid centers that defy current standard definitions.

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences.