Marketing Tactics

The ranks of smokers may be dwindling but there is one place where lighting up remains socially acceptable and one iconic brand is capitalizing on the situation.

 

New York — Saks Fifth Avenue flagship on Manhattan’s Fifth Avenue has unveiled its holiday windows along with a dramatic light display that encompasses the entire façade of the iconic buiding.  

Cyber Monday may just as well be an official holiday considering  findings of a new study that show how little work actually gets done.

Meijer is taking a different approach to Cyber Monday this year.

Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

By Christopher Birkholm, project manager, SEO and site optimization, at Digital River  

Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.   

Reston, Va. - For the holiday season-to-date, $17.5 billion has been spent online using desktop computers, an 11% increase versus the corresponding days last year, according to comScore.  Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending. Two other individual shopping days (Wednesday, Nov. 12 and Wednesday, Nov. 19) have also surpassed the $900 million threshold.  

Despite continuing to lose money, Books-A-Million announced higher same store sales for the third quarter.