Marketing Tactics

HSN Inc. has named Jeffrey Kuster president of Cornerstone and executive officer of HSNi. Kuster will report to HSNi CEO Mindy Grossman.

Kuster, 48, has held various leadership positions in the apparel, fashion and retail industries, most recently as EVP and chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom.

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark, with mobile traffic accounting for 38.6%  of all online traffic, up 28.8% over last year.   Mobile sales accounted for 21.3% of all online sales on Cyber Monday, an increase of 29.3% year over year.    Here are the key drivers behind the Cyber Monday trends, according to IBM:   

Fewer Americans shopped and they spent less money during the Thanksgiving weekend, according to new estimates from the National Retail Federation.

Arlington, Va. - An estimated 51.2 million American adults (45% of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend. According to a new survey released by the Consumer Electronics Association (CEA), while overall shopping traffic was down slightly this holiday weekend compared to the prior year, several areas saw notable growth, including reported spending per person and tech purchases.  

New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year.  According to the National Retail Federation's preliminary figures,  weekend spending dropped to  $50.9 billion from $57.4 billion last year.   

Corte Madera, Calif. – Restoration Hardware Holdings Inc. has opened RH, The Gallery at the Estate in Buckhead, Georgia. Featuring six floors and nearly 70,000 total interior and exterior square feet, the new retail concept features dramatic interior and exterior installations of home furnishings in a gallery setting.  

Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

London - Hunter, the British footwear and outdoor brand, opened its first global flagship, on London’s high-profile Regent Street. The 5,300-sq.-ft. store presents the retailer’s full collection, from its signature Wellington boots to outwear and accessories.