Marketing Tactics

New York -- Dance-related fitness franchise Pure Barre will expand its base of 275 current locations by opening new spaces in three New Jersey markets — Denville, Short Hills and New Providence.

Winick Realty Group’s Gary Krauss is the exclusive broker representing Pure Barre in Northern New Jersey and he negotiated each of the three leases on behalf of the brand.

Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.

Plano, Texas  -- J.C. Penney is reflecting in a post-holiday glow and feeling bullish about its business going forward after reporting a 3.7% increase in same-store sales during the holidays (the nine week period from November through December). The retailer also said that it expects its fourth-quarter comparable sales will be at the top end of its forecast range of a 2% to 4% gain.

A 3.7% same store sales increase during the holidays has JCPenney feeling good about the continued growth of its business.

The retailer said same store sales during the nine week period from November through December increase 3.7%. That figure was on top of a 3.1% gain during the same period the prior year and was toward the high end of the company’s guidance range which envisioned comp growth of two percent to four percent.

Grapevine, Texas – Gamers whose friends and family mistakenly gave them holiday gift cards for retailers that do not sell video games have a new option. GameStop is now exchanging unwanted gift cards from other retailers for a GameStop gift card online and in select stores.

Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed if completed online or a gift card is given if the transaction is completed in-store. Customers can either use the gift cards at any U.S. GameStop store location or online.

Merrimack, N.H. - Brookstone is unveiling its "I Launched at Brookstone!" marketing campaign to promote new homegrown products, introduce the new tech products from startup companies, and meet startup companies looking for a way to bring their products to market. Brookstone is able to develop and market startup products with in-house design, packaging, marketing, retail, e-commerce and wholesale teams

While Obamacare remains a contentious issue, Sam’s Club has quietly administered free health tests to nearly one million people and plans to continue its ambitious screening program in 2015.

The first of the monthly screening events takes place Jan. 10 from 11 a.m. to 3 p.m. at Sam’s Club 598 locations that contain a pharmacy. Ten screening events are planned for the remainder of the year and held on the second Saturday of each month.

Embattled teen retailer Wet Seal Inc. has defaulted on $27 million in senior convertible notes and related costs.

In a regulatory filing, Wet Seal said the total amount due is equal to $28.8 million, plus costs of collection, attorneys’ fees and disbursements.