Marketing Tactics

 

By Ryan Gilchrist

Walmart, Kohl’s, Macy’s and select other retailers already rank among the nation’s leading producers of solar energy, with huge investments that are growing every year. But the industry’s strong position in renewable energy still has room for improvement — literally — with millions of unutilized roof space, prime real estate for solar panels and wind turbines.

It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts.

In a recent piece in Ad Age, Big Lot’s holiday campaign “Nailed It” was singled out by writer Ken Wheaton as the top campaign of the season.

Lebanon, Tenn. – Cracker Barrel Old Country Store is taking a decidedly new-fangled approach to promotion. The casual dining chain has enlisted Nashville-based advertising agency Redpepper to create a holiday-themed social marketing campaign.   The promotion targets a younger, more social demographic with Facebook posts. Some posts in the campaign have received more than 10,000 interactions.

Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.    By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.   

Former top Sears executive Mark Cohen is at it again with harsh words recently about Sears holiday performance and long term viability.

Cohen, former chairman and CEO of Sears Canada turned teacher at Columbia’s business school, appeared on CNBC to share his views on a holiday season with top line growth that appears to have exceeded earlier forecasts.

“Sears again is going to be an enormous loser,” Cohen said.

Tractor Supply Company has strengthened its partnership with the National 4-H Council by taking in $763,283 for the organization during a 10-day national in-store fundraiser.

With the $1.5 million Tractor Supply raised during spring and fall campaigns, Tractor Supply has now donated nearly $6.5 million to 4-H programs across the country in just over four years.

Reston, Va. -  Although full results aren’t in yet, holiday e-commerce sales in 2014 look like a healthy improvement from 2013. According to data from comScore, for the holiday season Nov. 1 through Dec. 21, $48.3 billion has been spent online, marking a 15% increase from the corresponding days the previous year.   

Camp Hill, Penn. - Rite Aid is ringing in the New Year by offering members of its wellness+ loyalty program the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products through Jan. 24. To participate in a promotion Rite Aid is calling “Happy You Year,” members of the wellness+ loyalty program can look for the red "Buy & Earn" symbol on store shelves.