Marketing Tactics

New York - The day after Christmas (Dec. 26) posted the highest traffic for online shopping, with 125 points, since the 2014 holiday shopping season began. According to Verizon Retail Index data, year-over-year, traffic attributed to online shopping was on par (125) with the same day in 2013.  

Austin, Texas – Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.   Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.    

Ezra Dabah is no stranger to children’s wear. As the former chairman and CEO of The Children’s Place, he helped create a billion-dollar retail powerhouse. Dabah left the company in 2007, but he returned to the kids fashion business with Ruum American Kid’s Wear, a fashion-forward upmarket concept that bowed in 2012 and operates 24 stores, primarily in malls.

Amazon is poised to set new sales records in 2015 after using the allure of free shipping to expose 10 million people to the wide range of benefits that are part of its $99 Prime service.

The key benefit of Prime is unlimited free two day shipping on roughly 20,000 items so offering a trial version of Prime during the time sensitive holiday season could prove to be an excellent tactic to bolster the ranks of paid Prime membership and drive long term loyalty.

New York - Retail sales in the United States increased 5.5% from the day after Thanksgiving through Christmas Eve, fueled by demand for women's apparel, jewelry and dining out, according to MastyerCard Advisors. Spending Pulse holiday report. Consumer electronics, which many industry analysts had predicted would be among the strongest categories this holiday season, was actually among the weakest, according to the report, with sales "basically flat" from Black Friday to Dec. 24 and in negative territory starting on Nov. 1. 

New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.  

LOUISVILLE, Ky. — Spend on prepaid gift cards is on the rise this holiday season, as a significant majority (70%) of shoppers plan to purchase gift cards this season, according to an interim holiday spending report released by Stored Value Solutions, a provider of gift cards and stored value services.   According to the report, 92% of shoppers plan to spend either the same amount or more on gift cards than they spent last year. And for the eighth straight year, gift cards have been the most desired holiday gift.

Sunnyvale, Calif. – Business accelerator Plug and Play Tech Center and Simon Properties are hosting an event, “Silicon Valley Retail CMO Summit 2015,” Feb. 4-6, 2015 at Plug and Play’s headquarters in Sunnyvale, California. The event is open to chief marketing officers and other digital marketing decision-makers in the retail industry, and features expert speakers, a networking dinner, and an afternoon of themed start-up presentations.