Marketing Tactics

Former Pep Boys and Bass Pro Shops marketing executive Ron Stoupa has joined the Sports Authority as executive vice president and chief marketing officer.

Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Co.-based company operates 466 locations throughout the U.S. and Puerto Rico.

Ann Arber, Mich. – Domino’s Pizza is launching its Domino’s Tracker digital order tracker for Samsung Smart TV. Domino's customers who have a Samsung Smart TV can track their order each step of the way, from the time it is taken, to when it is put in the oven and sent out for delivery.

This marks the first time that Domino's Tracker is available on any television platform. In order to use the tracking feature, customers must have a 2014 or newer Samsung Smart TV.

New York -- Ron Stoupa, a former Pep Boys and Bass Pro Shops marketing executive, has been appointed executive VP and chief marketing officer of, Sports Authority.

Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Colorado-based company operates 466 locations throughout the U.S. and Puerto Rico.

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

The “Movie Lovers Sweepstakes” offers film buffs a chance to win one of four grand prize packages of free movies for a year (two tickets per week for 52 weeks) and a $1,000 World Market gift card by registering with their e-mail addresses and other personal information at worldmarketsweepstakes.com.

Atlanta -- PGA Tour Superstore, which is backed by Home Depot co-founder Arthur Blank, has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy.

The PGA TOUR Superstore only operates 22 locations but it just signed a deal with the Golf Channel that should do wonders for brand awareness in a category that has proven challenging for mass market retailers.

In recent years, the millennial generation surpassed baby boomers as the largest population of consumers in our country. This shift presents a number of opportunities for retailers to target and build loyalty with a new generation; however, the opportunity also comes with its challenges. One of the greatest of which, is identifying ways to keep brick and mortar locations relevant to a convenience-seeking and highly digital audience.