Marketing Tactics

A perfect storm is brewing for risqué product sales with Valentine’s day falling on a Saturday and coinciding with the release of the erotic film Fifty Shades of Grey.

Just as retailers such as Toys “R” Us, Kohl’s and Target offer extended hours ahead of Christmas, the 13-unit Hustler Hollywood chain is viewing this weekend’s confluence of events as a major sales opportunity.

Every time a retailer files for bankruptcy I am reminded of a harshly appropriate comment Jay Leno made in a monologue years ago after an icon of American retailing succumbed to market forces.

Montgomery Ward (remember them?), a company with an illustrious history that had a tremendous influence on the evolution of the retail industry, filed for bankruptcy in 1997 and was later liquidated.

New York -- Shoppers will be opening both their hearts and their wallets this Valentine’s Day. According to a new study from IBISWorld, total holiday spending will increase 3.8% from 2014, to $139.70 from $134.56.

Revenue from candy is expected to rise 3%, and will maintain its position as the category with the most consistent growth over the past five years. This segment’s popularity is due to its easy availability and its varied pricing based on the manufacturer and quality of ingredients.

Petco is leveraging the power of its multichannel capabilities to educate its shoppers about pet nutrition.

The retailer is launching an initiative focused on the importance of proper nutrition for pets.

Chain Store Age’s exclusive media partnership with Silicon Valley accelerator Plug and Play Tech Center offers many benefits. Among them is the chance to escape to the warmth and sunshine of northern California from one of the snowiest winters in the history of New England.

Framingham, Mass. - Staples Inc. is launching a new brand campaign featuring the “Staples Guy,” who showcases how the company helps small business customers succeed. The new campaign, which features radio, digital and social media, builds on the tagline “Make More Happen” to highlight the value, convenience and services that help Staples customers achieve success in surprising and affordable ways. The national campaign begins Sunday, Feb. 8.

The introduction later this month of an exclusive new beauty brand backed by a high profile celebrity is seen broadening Walgreens' appeal with a key shopper segment.

Walgreens has teamed up with actress Eva Mendes and beauty company Maesa to launch a multi-cultural beauty brand called Circa. The nationwide launch supports Walgreens' desire to increase accessibility to well-priced, diverse, specialty beauty offerings and reflects its commitment to owned brands.

Austin, Texas – The husband or boyfriend who forgets to buy Valentines flowers until late in the day Feb. 14 now has a safeguard. Whole Foods Market and the Instacart grocery delivery app are offering Valentine’s flowers delivered in as little as one hour across 15 major U.S. metros.