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Marketing Tactics

  • GE Capital: 2015 retail industry trends

    New York -- A mixed economic backdrop is expected to drive modest retail sales growth in the 3% to 4% range in 2015, compared to 5.5% average growth in 2010-2012 and 5.8% in 2002-2006, according to GE Capital. Low- and mid-income households will be particularly constrained by stagnant earnings despite improvements in employment status and the housing market as well as lower gas prices.
     
    According to GE Capital, the key trends in retail include the following:

  • Boot Barn marches on in Q3

    Boot Barn continued its march of success in the third quarter, which produced another round of positive financial results.

    The company reported that for the third quarter ended Dec. 27, net sales increased 13.1% to $130.5 million; same store sales, which include e-commerce sales, increased 7.2%; and net income was $8.8 million, or $0.36 per diluted share, compared to a net income of $6.3 million or $0.33 per diluted share.

  • Customer understanding key to retailer success

    New York -- Customer analytics is a key component to retail success; CSA talked with Buxton's Bill Stinneford at NRF's Big Show in New York City about tech trends and the importance of understanding exactly who your customer is.  

    Watch video here.

  • Dillard’s cooks up nearly $1M for Ronald McDonald House

    Sales of an exclusive holiday cookbook will allow Dillard’s to donate more than $900,000 to of Ronald McDonald House Charities.   For the seventh year in a row, Dillard's offered for sale a special edition of the Southern Living Christmas Cookbook to benefit RMHC.   

  • McMillon to speak at CRE event

    The Emerging Trends in Retail conference will take place at a new data and time, but the big news is that Wal-Mart Stores, Inc., president and CEO Doug McMillon will headline the annual event put on by the Center for Retailing Excellence.  

  • Sam’s Club names new ‘chief member officer’

    The newly created position of chief member officer at Sam’s Club has been filled by veteran marketer Tracey Brown who has been given a wide range of member marketing, acquisition, engagement, retention and analytics responsibilities.

  • Euclid: Retail sales down 7% year-over-year in January

    San Francisco -- Shopper traffic in January dropped 7% year-over-year as harsh winter storms amplified the shift of shopping to online and mobile, according to Euclid’s monthly retail benchmarks report which analyzes shopper activity and behavior during the month of January. In-store engagement improved more than expected during the low traffic, post-holiday month, but it is unclear how much the longer visits benefitted sales.

  • Academy expands Eastern front with four store assault

    Academy Sports + Outdoors plans to make a splash in Orlando this spring with the simultaneous opening of four stores.

    The $4 billion sporting goods retailer has entered into a multi-year partnership with the Orlando City Soccer Club beginning with the team's inaugural 2015 season. Academy Sports + Outdoors will be the official sporting goods retailer of the Orlando City Soccer Club. 

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