Marketing Tactics

New York -- The fast-growing Michael Kors has opened its largest and most comprehensive location to date, a three-story, 22,000-sq. ft. flagship in the Soho section of Manhattan. The store features the debut of the men’s collection in the brand’s own retail stores, with the first-ever in-store presentation of men’s shoes and and an entire floor dedicated to accessories, and the first dedicated Michael Kors shoe salon. Huge, floor-to-ceiling video screens, set on all three floors, help bring the products to life.

By Deepak Advani, IBM Commerce

The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

Neiman Marcus is entering the social shopping fray by launching its first ever user-generated content contest on Instagram.

The retailer has said previously it understands the influence user-generated content can have on purchase decisions. That’s why they integrate it into key points in the user journey. Neiman Marcus says it is aiming to create powerful, socialized shopping experiences, online and in-store. 

Pittsburgh -- In a first for Dick’s Sporting Goods, the retailer said it will serve as the official sporting goods retail sponsor to the United States Olympic Committee (USOC) and Team USA., as it prepares for the 2016 Summer Games, which will be held in Brazil.

Dick’s will focus on supporting U.S. Olympic and Paralympic hopefuls with jobs and equipment.

New York -- Home shopping giant HSN is number one in online customer experience, according to the E-tailing Group's 2014l Customer Experience Index. Overall results for the 8th year of the study came in at 72.06, rising above the mark of 71.06 in 2013’s analysis. On the 2014 index, eleven merchants hit the 80+ pinnacle, with HSN have the top score at 88, followed by Office Depot (84.75) and Dick’s Sporting Goods (83).

Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

Seattle - Increasingly, men (who now compose 43% of primary shoppers) are shopping frequently for groceries and they now make just as many monthly grocery store visits as women. According to “Food Shopping in America 2014,” a study from MSLGroup and The Hartman Group, on average, U.S. grocery buyers shop three channels per week, including visits to grocery, specialty, mass merchandise, club, convenience, dollar and online stores.

Walmart is making good on its pledge to boost sourcing of U.S. products by introducing its latest Made in the USA merchandise: bicycles.

The retailer and Bicycle Corporation of America announced that BCA bicycles, which are assembled in the United States, are now available for purchase in-store at various Walmart locations nationwide and on the Walmart website.