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NRF: Holiday shoppers to spend $31 billion on gift cards
Washington, D.C. –- During the 2014 holiday season, spending on tiny plastic or digital gift cards will top all previous records. According to the National Retail Federation (NRF) Gift Card Spending Survey, the average person buying gift cards will spend $172.74, up from $163.16 in 2013. Total spending is expected to reach $31.74 billion.

