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Domino’s orders Super Bowl stability
For a pizza retailer like Domino’s Super Bowl Sunday is the equivalent of Black Friday in terms of omnichannel traffic and order volume.
During the 2016 Super Bowl, Domino’s experienced considerably higher than usual order volumes across all channels - social, mobile, Web and in-store payments. Yet Domino’s avoided the embarrassment of any slowdown in order processing (as well as the Noid) in any channel.

