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Survey details importance of a store’s external appearance
New York City -- Even in today’s digital world, a store’s physical appearance matters -- and it does so significantly, according to market research firm Morpace’s latest Omnibus survey. The study shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.
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Kroger taps Ralphs head for SVP merchandising role
CINCINNATI — Kroger announced that it has named Michael Donnelly SVP merchandising. Donnelly has been president of the company's Ralphs Grocery Company division, based in Los Angeles, Calif., since August 2007.
In his new position, Donnelly will lead all merchandising and procurement for Kroger.