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Unilever launches Chinese e-commerce site
As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.
The Unilever flagship store on JD Worldwide, which is JD.com's cross-border e-commerce platform, will feature products from a range of Unilever’s most popular global brands such as Ponds, Dove and Vaseline. Notably, the flagship store will make available three product lines from Lux's shampoo range, which are currently the best-selling shampoo products in the Japanese market.
