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Office Depot, Sears and Groupon sign on with Boomerang Commerce


Sunnyvale, Calif. -- Boomerang Commerce, a provider of omnichannel pricing technology, announced that Office Depot, Sears, and Groupon have deployed Boomerang’s Price Perception Index and rapid pricing testing platform.

Boomerang enables revenue growth and protects margins by rapidly analyzing, testing and deploying smart pricing, inventory and assortment strategies.

In addition, Boomerang unveiled two executive hires to help scale the team and the company’s global sales and marketing efforts.

Shane Yu, technology startup veteran and analytics expert, joins as VP of customer success. Yu was previously VP of Services at Nomis Solutions, a SaaS provider of Big Data customer analytics for retail banks.

Corinna Krueger joins Boomerang as VP Marketing from Instart Logic. During her tenure, Instart Logic grew sales five times and added numerous Internet Retailer Top 500 companies as customers.

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