Marketing

Staples is injecting more starpower into its latest promotion aimed at supporting education.

The retailer is building on its decades-long support of teachers, students and education by funding 176 local classroom projects in New York City, as part of its recent $10 million pledge to Think It Up, a new national initiative of the Entertainment Industry Foundation that seeks to inaugurate a new movement in support of students, teachers and schools, helping to create a culture of excitement about learning everywhere in America.

St. Louis -- Build-A-Bear Workshop continues the transformation of its store experience — and business.

The specialty retailer on Tuesday debuted its updated store design at Mall of America, in Bloomington, Minnesota. Part of a company-wide brand refresh, the reformatted location was developed to increase productivity and optimize space while updating the brand’s overall brand look. New elements include:

• Sophisticated new logo, store set-up and color palette;

Greensboro, N.C. -- The Fresh Market named a veteran food retailer who once led Food Lion as its new president and CEO. The hiring follows the abrupt termination of the chain's former CEO and comes as the once high-flying chain has seen its sales stagnate.

Evansville, Ind. -- Shoe Carnival Inc. kicked up its heels about its profit in the second quarter, but missed on sales.

Aided by higher merchandise margins and lower advertising expenses, Shoe Carnival reported net earnings of $4.8 million, up 84% from $2.6 million a year earlier. Its results easily beat estimates.

Net sales rose 2% $227.8 million, less than expected, from $222.1 million. Same-store sales rose 0.5%.

Shoe Carnival plans to open 21 new stores and close 15 stores by the end of fiscal 2015.

San Jose, Calif. – PayPal Holdings Inc. is combining the management structure for its product and engineering departments.

Hill Ferguson, who served as senior VP of PayPal’s consumer business, has resigned his position.

Ferguson’s role will not be directly replaced. Instead, Bill Ready, senior VP and global head of merchant and next-generation commerce, is also assuming control of the consumer side of operations. This means he will oversee all product and engineering activities.

San Francisco -- Regional supermarket operator H-E-B has joined the ranks of retailers offering home delivery service.  

The chain is the latest retailer to reach an agreement with grocery delivery service provider Instacart. Under the deal, Instagram will offer home delivery to H-E-B customers in the Austin and Houston markets.

Toronto -- Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Lowe's Canada and LoyaltyOne Co., owner and operator of the Air Miles Reward Program, announced an agreement to launch the reward program with an anticipated full roll-out to Lowe's stores in Canada beginning on Dec. 1.
Canadian Lowe’s customers will be able to earn Air Miles reward miles at all Canadian Lowe's retail locations and for purchases online at Lowes.ca.

Kroger already has a good relationship with shoppers, but the retailer is looking to elevate its brand even further by making a key hire in reputation management.

The Kroger Co. announced it has named Jessica C. Adelman to serve as Kroger's group vice president of corporate affairs, effective Nov. 1. 

After a monthslong search for a new president and chief executive, the Fresh Market Inc. has turned to a retail veteran to provide leadership at a time when the company's growth has been stagnant. 

The Fresh Market announced that its board of directors has named veteran food retail executive Richard Anicetti as the company’s president and CEO, effective immediately. Anicetti has also been elected to the company’s board of directors.

Cincinnati – The Kroger Co. has about 20,000 open positions it would like to fill with veterans and their relatives.

Kroger is holding open interviews for veterans and their families on Tuesday, Sept. 15 for 20,000 permanent positions across all of its supermarket banners.