Skip to main content

Family Dollar exec moves to Vitamin Shoppe


Vitamin Shoppe on Thursday announced that it has hired Jason Reiser as COO effective July 11.

Reiser joins Vitamin Shoppe from Dollar Tree, where he was most recently executive VP and chief merchandising officer. He has more than 30 years of experience in retail management, merchandising, private brand sourcing, regulatory management as well as being trained as a pharmacist. For the past three years, he has worked at Family Dollar prior to its merger with Dollar Tree. Reiser began his retail career at Walmart, which he joined in 1995 as pharmacy manager, and went to a series of positions of increasing responsibility including VP merchandising for health and family care at Walmart and Sam's Club.

Reiser will have overall day-to-day responsibility for operational execution, including store operations, merchandising, supply chain and IT and for leading those teams through implementing the company's reinvention strategy.

"The hiring of Jason continues to strengthen our leadership team and he will be a valuable addition to the already experienced and capable team we have assembled," stated Colin Watts, Vitamin Shoppe CEO. "Jason is joining the Vitamin Shoppe at an exciting time as we continue to move ahead with implementing our strategic plan. He has a long established commitment to health and wellness, extensive experience in the industry and a proven track record of consistently delivering results. His combination of industry, retail, regulatory and customer knowledge uniquely positions Jason to drive the Vitamin Shoppe's operating priorities."

This ad will auto-close in 10 seconds