Cosmetic giant names its first-ever chief retail officer

L'Oreal USA appointed of Marc-Alexandre Risch to the newly created position of chief retail officer for L'Oreal USA.



The appointments comes as L’Oreal’s retail banners, which include Kiehl’s, are expanding. Risch will responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omnichannel consumer experiences across L'Oreal USA's brand portfolio.



"With our retail operations growing rapidly across brands like Kiehl's, NYX and Urban Decay, we've created this strategic role to continuously enhance our customer shopping experience," said Frédéric Rozé, president and CEO, L'Oreal USA. "We're lucky to have Marc-Alexandre, a talented leader and industry expert, to guide our retail expansion and implement best-in-class systems across the company."



Risch joined the L'Oreal Group in March 2005 as the international project manager for Garnier and ascended quickly with numerous leadership positions.