Restaurant brand teams up with Accenture in digital initiative

Quick-serve giant Subway restaurants has launched a new division, Subway Digital, to transform its customer experience.



Created in collaboration with Accenture, the new division has been charged with building a comprehensive omnichannel strategy and implementation support team to enhance engagement and build loyalty.



"We've worked to provide guests with a fresh and innovative experience for 50 years," said Suzanne Greco, CEO and president, Subway, which has 44,000 locations worldwide. “With the creation of Subway Digital we are committed to making the guest experience as meaningful, convenient and contemporary as possible, across all channels."



The Subway Digital team is evaluating all aspects of technology, from consumer-facing loyalty programs and the chain’s app to back-end design, identifying new initiatives to personalize engagement with guests. New initiatives will be announced as they are developed, as early as 2017.



"There's no end in sight when it comes to guest engagement," said Subway restaurants CIO and CDO Carman Wenkoff. "We are looking at everything, and our work will be constantly evolving over the next several years. We'll be searching for top digital marketing and technology talent to join our growing team at headquarters as we plan for 2017 and beyond."