Marketing

State-of-the-art digital screens that can identify demographic information of passersby and pitch them personalized offers from brands are making their way into Westfield malls in top DMAs.   Employing a proprietary suite of technologies, the six-foot-tall, high-definition screens scan passersby and — apparently through smartphone data and facial imaging — determine their demographic profiles to serve them customized ads.  

Pottery Barn customers in the San Francisco area will soon be able to see how a product will look in their home before they buy it.   The retailer, a division of Williams-Sonoma, will launch its first smartphone augmented reality app later this month. Called 3D Room View, the app is powered by Tango technology from Google. (It can be used only on Tango enabled smartphones.)   

That was fast.   The Kroger Co. wasted no time in naming a replacement for Jeff Burt, president of Fred Meyer Stores, who resigned on Monday, March 20, to head up Target’s grocery business.    Kroger tapped company veteran Joe Grieshaber as president of Fred Meyer Stores, immediately.  

A 30-year veteran of The Kroger Co. has joined Target Corp. to head up the discounter’s struggling grocery business.    Target has appointed Jeff Burt as senior VP, grocery, fresh food and beverage, effective April 10.   

Destination XL Group is slowing store growth to invest in e-commerce and enhanced marketing that includes a return to television advertising.   The retailer of big and tall men’s clothing on Monday reported better-than-expected net income of $1.8 million for the quarter, after reporting a loss of $1.4 million in the year-ago period.   Total sales for the quarter were reported as $122.6 million, down slightly from $124.0 million in the prior-year quarter. Same-store sales fell 2.4%.  

Determined to fight back against online rival Amazon, eBay made a strategic move in the competitive online delivery game.   Beginning this summer, the e-commerce retailer will launch a new program, called “Guaranteed Delivery,” that will offer U.S. shoppers guaranteed delivery on 20 million eligible products in three days or less — with millions of the items offering free shipping.   In addition, shoppers will also be able to search for and filter items by one- and two day delivery.

Target Corp. is bringing its small-format store to the heart of Manhattan.   The discounter plans to open its first location in mid-town Manhattan, a 43,000-sq.-ft. store in Herald Square, just west of the 34th Street and Broadway intersection, and one block from Penn Station — and across the street from the Macy’s flagship.  

La Madeleine, the country French-inspired bakery-café, is turning to a new growth strategy that includes selling its corporate owned stores to fast track its expansion.  

Jeff Gennette, who is set to take the reins of Macy’s Inc. from longtime chief executive Terry Lundgren in approximately one week, gave some hints of how Macy’s store experience is likely to evolve.     

Hammer & Nails Grooming Shop for Guys, a new franchise that bills itself as the lone male grooming option, is set to open its first 50 locations in Texas.  Dallas and Houston shops are due by summer, and eight more are expected to be operating in the state by year’s end.