Marketing

Nearly half a century after entering the franchise business, Gatti’s Pizza has announced an aggressive expansion plan that will take it into 17 new states.  

In a move that will help it focus on its North American stores, Staples is selling its Australia- and New Zealand-based operations.   Staples announced Tuesday, March 13, that private equity firm Platinum Equity will acquire these stores for an undisclosed sum. The transaction is expected to close in the second calendar quarter of 2017.  

Men’s grooming is one of the fastest-growing segments in beauty, and Hammer & Nails Grooming Shop for Guys is looking to tap into the rising consumer demand. The company, which provides hand and foot care, haircuts and shaves in what it bills as a "man cave nirvana,” plans to open 50 locations in Texas during the next five years.

An increase in revenue and comparable store sales helped Tilly’s beat analyst expectations for the fourth quarter.   For the period ended January 28, 2017, Tilly’s revenue was $160.2 million, an increase from $159.1 million last year. Net sales also topped Wall Street forecasts of $159.9 million. The chain also beat analyst predictions of earnings hitting 21 cents per share. Tilly’s posted a profit of 22 cents per share.  

Albertsons on Friday appointed Jonathan Mayes to the post of senior VP external affairs and chief diversity officer. In his new role, he will head up the company’s diversity and inclusion efforts, as well as its government relationships, philanthropy and sustainability departments.   

Shoptalk has announced a partnership with the Retail Industry Leaders Association focused on RILA’s newly launched (R)Tech Center for Innovation.   Through the partnership, Shoptalk will support the (R)Tech Center for Innovation as a member of the (R)Tech Innovators Network.   

Under Armour named Clay Dean as its chief innovation officer.   Dean will be responsible for driving the company's global vision and strategy for innovation, and cross-functional collaboration with the brand’s internal design, marketing, product, and category management teams. He will be based out of Under Armour's global headquarters in Baltimore, and will report to Kevin Haley, president, category management and innovation.  

Walgreens Boots Alliance on Friday named two executives to the chief marketing officer and chief merchandising officer positions, promoting Adam Holyk and Joe Hartsig, respectively, to those roles.   Both will assume their new roles as of April 1 and report to Alex Gourlay, co-COO for Walgreens Boots Alliance.  

Amazon’s newest endeavor hopes to attract more Spanish-speaking shoppers.   The online retailer offering its website in Spanish, its first new language introduction since the site launched 20 years ago, according to CNet.   

An online giant and the world’s biggest retailer claim the top two positions in a study that ranks retail companies by their brand value.   Amazon ranked as the world’s most valuable retail brand in the annual study by valuation and strategy consultancy Brand Finance. The company’s brand value, $106.4 billion, is nearly double that of Walmart ($62.2 billion), which ranked as the second most valuable retail brand. (An explanation of the ranking is provided at the end of article.)