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Fine jeweler to launch discount model

The nation’s largest family-owned and operated retail jewelry chain is opening its first-ever outlet stores.

Rogers & Hollands Jewelers will launch a discount store prototype, Rogers & Hollands Outlet, this April. Two Rogers & Hollands stores in the Chicago area, one at North Riverside Park Mall and one at Golf Mill Shopping Center, will be rebranded, remodeled and reopened under the new banner.

“We feel that the Outlet concept is a very good fit and will better meet the needs of our customers in these areas," said Amber Willmer, director of social & digital marketing, Rogers Enterprises, which operates 81 stores under the names of Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers across 10 states.

The company noted that any warranties previously purchased at these stores will remain valid and can continue to be maintained there.

Rogers & Hollands Outlet stores will feature jewelry from across a wide range of categories, including engagement rings, wedding bands, earrings, necklaces, bracelets, watches and more. All merchandise will be discounted at least 50% off regular retail prices, and watches — including designer-named timepieces — will be priced at a minimum of 35% off retail.

The merchandise offered at Rogers & Hollands Outlet will be unique to it and not available other Rogers & Hollands' stores.
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