Five changes Macy’s incoming CEO wants to make in the stores

Jeff Gennette, who is set to take the reins of Macy’s Inc. from longtime chief executive Terry Lundgren in approximately one week, gave some hints of how Macy’s store experience is likely to evolve.



The department store retailer is conducting tests of five changes that could be rolled out across the chain, CNBC reported.



The changes include clearance racks in a dedicated section called Last Act, fewer coupons, less reliance on sales associates, a bigger emphasis on beauty and more branded in-store shops.



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