Marketing

PLEASANTON, Calif. — Safeway celebrated National Picnic Day on Monday by breaking the Guinness World Record for longest picnic table and debuting its new private-label brand.

The record-setting picnic, held at the Marina Green in San Francisco, featured Safeway's Open Nature, a newly launched line of all-natural foods that includes meat and poultry, bread, yogurt, ice cream and salad dressing products, that were prepared by Food Network chef Tyler Florence. Safeway also succeeded at building a table exceeding 305 ft.

New York City -- Even in today’s digital world, a store’s physical appearance matters -- and it does so significantly, according to market research firm Morpace’s latest Omnibus survey. The study shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.

The following excerpts are from the Workplace Class Action blog of Seyfarth Shaw LLP, one of the nation’s leading national employment and labor law firms. (To read the full posting, go to workplaceclassaction.com)

Today, the U.S. Supreme Court issued its long-awaited and much anticipated opinion in Dukes, et al. v. Wal-Mart Stores, Inc. The Supreme Court reversed, and ruled in favor of Wal-Mart.

It was the biggest story in the retail world last week when JCPenney announced it had hired Ron Johnson as its new CEO with the incoming executive vowing to transform the way America shops by reinventing the department store. Such statements normally elicit a yawn because they are so common, but Johnson is the former SVP retail at Apple and spent the past 11 years overseeing the development and growth of the company’s wildly successful and widely heralded retail operation.

Bentonville, Ark. -- Wal-Mart Stores, announced Monday that the company has completed its investment for a 51% stake in South African-based Massmart Holdings Limited.

CINCINNATI — Kroger announced that it has named Michael Donnelly SVP merchandising. Donnelly has been president of the company's Ralphs Grocery Company division, based in Los Angeles, Calif., since August 2007.

In his new position, Donnelly will lead all merchandising and procurement for Kroger.  

PLANO, Texas — Last week, RetailingToday.com reported that former Apple executive Ron Johnson would succeed Mike Ullman as CEO of JCPenney. Today, JCPenney announced that Ullman, who was originally slated to remain on the company's board of directors indefinitely, will now be leaving the company on Feb. 1, 2012.