Sears launches 'good news' site with AOL

HOFFMAN ESTATES, Ill. and NEW YORK Sears has partnered with AOL to launch a new Web site called Good News Now, available at GNN.com (http://www.gnn.com), aimed at bringing positive stories to U.S. consumers.

"Good News Now addresses the fundamental human need for fulfillment and joy," said Don Hamblen, Sears' chief marketing officer. "We recognized there was so much negative news out there and people needed a positive break so we developed a site with heart-warming stories on kindness and good deeds - that's Good News Now. "

Sears' sponsorship of Good News Now is part of the retailer's new communications initiative - Life. Well spent - which debuted earlier this year.

Visitors to the site find not only the best in news, but also have the ability to upload and share good news daily by submitting links to positive articles from around the world. Visitors can also find the best shopping deals and begin their online shopping directly from the site.