Marketing

WASHINGTON — The National Retail Federation announced that it has sent a letter supporting Section 18 of H.R. 1249, the America Invents Act from NRF SVP government relations David French to House Judiciary Committee Chairman Lamar Smith, R-Texas, Ranking Member John Conyers, D-Mich., and other members of the committee. 

NASHVILLE, Tenn.  — Nashville Apparel Company announced that it is re-introducing its Duck Head brand to the retail market in time for the back-to-school season.

Originally founded in 1865 by Nashville-based O'Brien Brothers, Duck Head was popular in the 1980s and 90s.

PLEASANTON, Calif. — Safeway celebrated National Picnic Day on Monday by breaking the Guinness World Record for longest picnic table and debuting its new private-label brand.

The record-setting picnic, held at the Marina Green in San Francisco, featured Safeway's Open Nature, a newly launched line of all-natural foods that includes meat and poultry, bread, yogurt, ice cream and salad dressing products, that were prepared by Food Network chef Tyler Florence. Safeway also succeeded at building a table exceeding 305 ft.

Minneapolis -- Best Buy Co. said Tuesday that it will buy back $5 billion of its common stock and raise its quarterly dividend by 7%.

The retailer said that the buyback replaces a $5.5 billion repurchase program that had about $800 million left as of May 28. The announcement came just ahead of its shareholders meeting in Richfield, Minn.

Dallas -- Web-based hiring assessment provider PeopleAnswers said Tuesday that The Cheesecake Factory will use the PeopleAnswers HR solution in its 164 restaurants to pre-screen and select hourly staff.

The objective is to fill each position with individuals who will help maintain The Cheesecake Factory’s quality brand.

SAN FRANCISCO — Williams-Sonoma that its board of directors has elected Rose Marie Bravo to the board.

Discount grocer Aldi has made its U.S. mall debut, opening in Westfield Chicago Ridge, an 800,000-sq.-ft. enclosed shopping center in suburban Chicago Ridge, Ill. The mall is a property of The Westfield Group.

Brightly lit and colorful, the 20,000-sq.-ft. Aldi resembles a prototypical Aldi in most respects.

Los Angeles -- Guess announced Monday that its co-founder and chairman Maurice Marciano will retire as chairman in January 2012, at the end of the company’s fiscal year.

Marciano will continue as non-executive chairman of Guess' board of directors, and the company will retain him for two years as a consultant.

Marciano, who hails from southern France and with his brothers founded Guess in 1981, was CEO and co-CEO from 1993 to 2007.