Best Buy to launch TikTok storefront with creator and advertiser links
Best Buy is giving customers a new social shopping option, including access to its creator and brand partners.
Starting in late October, Best Buy will operate a storefront on TikTok Shop. The consumer electronics giant will offer nearly 10,000 products from brands including Oura, Bose, Dyson and Microsoft and enable customers to go from discovery to purchase without leaving the TikTok app.
TikTok app users will be able to see products through shoppable creator videos, the Best Buy shop page, the TikTok Shop tab and product pages in the app. Customers will be able to purchase products directly through TikTok, with orders fulfilled by Best Buy.
Customers will be able to return eligible TikTok Shop purchases directly in a Best Buy store or mail them back to the retailer. Best Buy is timing the introduction of its TikTok store to coincide with the holiday shopping season.
[READ MORE: Best Buy holiday plans include ChatGPT shopping, experiential in-store shops]
Best Buy includes creators, advertisers in TikTok offering
Through the Best Buy Creator program, creators can share content and products with followers and let them shop directly in the TikTok app. Meanwhile, brand participants in the Best Buy Ads retail media network can use creator content in their campaigns to feature products, give shoppers a direct path to purchase through shoppable content and affiliate links, and extend the reach of the content through paid advertising. Campaigns connect back to Best Buy’s first-party data and measurement capabilities.
Sephora tests TikTok Shop
Beauty giant Sephora began piloting a storefront on TikTok Shop in the U.S. on Saturday, Sept. 19. The “Sephora Drop Shop" offers exclusive monthly drops featuring curated selections from partner brands.
“Social media isn’t just influencing what people buy anymore. It’s shaping how they discover products, with creators playing an increasingly important role in what people notice, consider and want to try,” said Jonathan Greer, vice president of e-commerce at Best Buy. “Launching on TikTok Shop lets us meet customers at that exact moment of discovery and make it easy to shop.”
Based in Minneapolis, Best Buy operates more than 1,000 retail stores in North America.
