eTail Boston: How to win shoppers and influence peopleSpeakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers. YouGov: Baby boomers are big TikTok usersTikTok’s user base — and its influence on shopping, entertainment and media habits — now extends far beyond younger generations. TikTok Shop sales surge, led by health and beauty Nearly one-in-10 U.S. households bought something on TikTok Shop last year. Online sneaker platform Goat Group launches site for everyday shoppers You don’t have to be a sneakerhead to shop Sneakers.com. TikTok Shop integrates user-generated product review network TikTok Shop is making it easier for its users to find product details on the platform. Sally Beauty opens online store on TikTok Shop Sally Beauty is doing business on a leading video-oriented social media platform. Ulta Beauty will be first beauty & wellness retailer on TikTok Shop Ulta Beauty is opening a storefront on TikTok’s e-commerce platform just in time for spring. These consumers are discovering new products on TikTok Daily TikTok users who discover products via social influencers are more demographically diverse than might be expected. TikTok is a done deal – the time for waiting is over There is no longer any excuse for U.S. retailers not to have an active TikTok presence. TikTok stays open in U.S. with new joint venture It’s official – TikTok is here to stay in the U.S. 1 2 3 4 Next Last
