Social Commerce

Facebook and Netflix are once again celebrating the new season of a hit show with a curated shopping experience – and this time featuring Hollywood star power.

Pinterest is testing a new solution to help users visualize interior decorations — with a special interactive experience for Barbie fans.

Sellers on TikTok Shop have a new streamlined returns option to offer shoppers.

Best Buy is giving customers a new social shopping option, including access to its creator and brand partners.

Google is expanding the functionality of its open-source agentic commerce standard and giving retailers new artificial intelligence capabilities.

Pinterest is collaborating with a pioneer in next-gen artificial intelligence to spur its evolution as a digital commerce platform.

eBay will once again mark New York Fashion Week with a shoppable "Endless Runway" show featuring used fashion items – with an historical twist.

Sephora is increasing its digital presence as it expands it relationship with a popular social media platform.

Back to school also means back to college, and the start of the fall semester marks a major retail opportunity.

Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers.