College students return to campus – here’s how retailers can join themBack to school also means back to college, and the start of the fall semester marks a major retail opportunity. eTail Boston: How to win shoppers and influence peopleSpeakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers. Depop partners with Spotify on pop-ups, playlists A U.K.-based fashion resell marketplace is teaming with a major audio streaming platform to promote apparel and new musical talent. A customer’s home is their castle - and a storefront Digital and omnichannel technology can turn almost any part of a shopper’s home environment into a consumer touchpoint. How the beach boardwalk exemplifies three key retail trends Summer is here and it’s time for my annual beach boardwalk-themed column. The most popular retailer for late-night online shopping is… More than half of consumers make unplanned post-midnight purchases from one specific online retailer. Consumer acceptance of online marketplaces grows Online marketplaces are becoming increasingly important to retailers as customers utilize them more. Survey: Social media responsiveness from brands key for consumers Brands and retailers that respond to social media are seen in a positive light by consumers. Estee Lauder teams with Pinterest to visualize scents A global cosmetics conglomerate is collaborating with Pinterest to translate visual preferences into olfactory suggestions. Pinterest enables direct linking to Amazon storefronts Pinterest is expanding its Amazon collaboration with a new feature for creators engaging in e-commerce. 1 2 3 4 5 Next Last
