Clarks unifies U.S., U.K. affiliate marketing programsA U.K.-based footwear brand is increasing efforts to solidify its presence in the U.S. market. Lowe’s expands MrBeast partnership to kids’ rewards programLowe’s Companies Inc. is involving its most famous creator in its recently launched initiative for young customers. EXCLUSIVE Q&A: Pacsun connects with consumers for cultural relevance Youth-oriented specialty fashion retailer Pacsun seeks to build and maintain a community with its customers. Direct-to-consumer beauty brand Mary Kay pilots influencer effort Mary Kay wants to make its independent sales reps into digital influencers. Target launches two new creator programs Target Corp. is making it easier and more rewarding for social influencers to promote its products. Here’s how retailers should prepare for Prime Day in June Prime Day is coming approximately a month earlier than normal, and retailers need to adjust their competitive strategies. Sam’s Club expands review content, influencer access for ad partners Sam’s Club is rolling out several new features for advertisers participating in its retail media network. Sydney Sweeney returns to American Eagle with new ad campaign American Eagle is continuing its partnership with a popular — and somewhat controversial — Gen Z actress and influencer. eBay to host New York pop-up tied to digital influencer guide eBay is promoting its digital used fashion guide with a pop-up physical space that is both limited time and limited access. Three retailers taking a high-tech approach to influencer marketing Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions. 1 2 3 4 5 Next Last
