Gap Inc. expands creator affiliate and advocacy program to employeesGap Inc. is inviting its employees to become brand advocates and content creators. How the beach boardwalk exemplifies three key retail trends Summer is here and it’s time for my annual beach boardwalk-themed column. Retailers need to optimize for AI search – here’s how Strong placement in artificial intelligence search results is crucial – and the rules of the game are different than for traditional search engine optimization. Clarks unifies U.S., U.K. affiliate marketing programs A U.K.-based footwear brand is increasing efforts to solidify its presence in the U.S. market. Lowe’s expands MrBeast partnership to kids’ rewards program Lowe’s Companies Inc. is involving its most famous creator in its recently launched initiative for young customers. EXCLUSIVE Q&A: Pacsun connects with consumers for cultural relevance Youth-oriented specialty fashion retailer Pacsun seeks to build and maintain a community with its customers. Direct-to-consumer beauty brand Mary Kay pilots influencer effort Mary Kay wants to make its independent sales reps into digital influencers. Target launches two new creator programs Target Corp. is making it easier and more rewarding for social influencers to promote its products. Here’s how retailers should prepare for Prime Day in June Prime Day is coming approximately a month earlier than normal, and retailers need to adjust their competitive strategies. Sam’s Club expands review content, influencer access for ad partners Sam’s Club is rolling out several new features for advertisers participating in its retail media network. 1 2 3 4 5 Next Last
