College students return to campus – here’s how retailers can join themBack to school also means back to college, and the start of the fall semester marks a major retail opportunity. Survey: Here's how consumers view monetized product recommendationsA large number of consumers are growing skeptical of monetized product recommendations – even coming from family and friends. eTail Boston: How to win shoppers and influence people Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers. Crocs debuts social media mascot ‘Niles’ Crocs Inc. is bringing its digital crocodile logo to life. Depop partners with Spotify on pop-ups, playlists A U.K.-based fashion resell marketplace is teaming with a major audio streaming platform to promote apparel and new musical talent. Best Buy marks 60 years with sale, printed shoes, influencer takeover Best Buy Co., Inc. has reached a milestone anniversary and is celebrating across channels. Gap Inc. expands creator affiliate and advocacy program to employees Gap Inc. is inviting its employees to become brand advocates and content creators. How the beach boardwalk exemplifies three key retail trends Summer is here and it’s time for my annual beach boardwalk-themed column. Retailers need to optimize for AI search – here’s how Strong placement in artificial intelligence search results is crucial – and the rules of the game are different than for traditional search engine optimization. Clarks unifies U.S., U.K. affiliate marketing programs A U.K.-based footwear brand is increasing efforts to solidify its presence in the U.S. market. 1 2 3 4 5 Next Last
