JCPenney partners with 'Jimmy Kimmel Live!' to promote fashionJCPenney is teaming up with a popular late-night talk show to help spread the word that it offers on-trend fashions at affordable prices. Best Buy launches creator platform with shoppable storefrontsBest Buy Co. has a new program for influencers and creators. Martha Stewart expands partnership with QVC Martha Stewart is launching several new collections with live social shopping platform QVC. Dollar General expands private label partnership with Dolly Parton Dollar General is teaming with a country music legend for a new spring collection. Wayfair returns to 'Wayborhood' with Kelly Clarkson, Blake Griffin Wayfair Inc. is once again teaming with the first "American Idol" winner and adding new celebrities including a former NBA star for its spring promotion. 5-Hour Energy partners with Flavor Flav in daylight savings giveaway A leading energy drink brand and a rap legend are teaming up to help consumers adjust to daylight savings time with a special free product. Ulta Beauty debuts experiential event in April The nation’s largest specialty beauty retailer is hosting an in-person event focused on makeup, skincare, hair care, and wellness. Dick’s Sporting Goods opens influencer program to the public Dick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public. Sephora collaborates on streaming promotional docuseries Sephora U.S. is reaching out to consumers via a three-part documentary on a major streaming platform that examines the links between beauty and music. Survey: Young men want positive social media influencers A survey of young male consumers indicates dissatisfaction with the content and impact provided by social media influencers. 1 2 Next Last
