Best Buy launches creator platform with shoppable storefronts
Best Buy Co. has a new program for influencers and creators.
The consumer electronics giant is rolling out the Best Buy Creator program, a new platform that enables influencers and creators of all sizes to partner directly with Best Buy. As part of the program, the retailer is introducing Best Buy storefronts, a curated e-commerce experience that lets customers shop directly from participating influencers and creators.
The storefronts give creators the ability to create a one-stop-shop to highlight tech featured in their content and earn a commission on sales referred through their storefront, with no commission cap.
Influencers and creators can curate their storefronts to feature the products highlighted in their feeds and videos across different social media platforms. They will also have access to performance tools to help drive their business and insights, including the ability to track what they’re earning and product performance data.
“We know shoppers love to be inspired and discover innovative tech from their favorite content creators,” said Jennie Weber, chief marketing officer at Best Buy. “We’re excited to launch the Best Buy Creator program and empower creators to turn their passion and authenticity into a shoppable retail experience that’s fun, inspirational and convenient.”
Over time, Best Buy plans to offer new and expanded opportunities to select creators and influencers, including curated campaign opportunities and featured storefronts on the Best Buy app and e-commerce site. Best Buy is partnering with Impact.com, an affiliate, influencer and referral marketing platform, to support the Best Buy Creator program.
Content creators and influencers interested in joining the Best Buy Creator program can apply on the Best Buy site.
The first Best Buy Creator storefronts are from Linus Tech Tips, Judner Aura, and Jenna Ezarik.
Best Buy opens e-commerce site to selling partners
In addition, to its new creator program, Best Buy plans to roll out a new digital platform called Best Buy Marketplace in summer 2025. The consumer electronics giant is partnering with Mirakl, a software platform enabling digital marketplaces, to allow third-party sellers to seamlessly integrate their products into its e-commerce site and app.
[READ MORE: Best Buy to launch online marketplace in summer 2025]
Participating sellers will be able to use Best Buy’s omnichannel retail capabilities, such as limited-time and quantity product drops, and take part in the retailer’s promotional sales. They will also have access to Best Buy Ads, the company’s in-house media company designed to help its suppliers provide shoppers with targeted, timed promotional messages based on its customer relationships and insights.
