Best Buy holiday plans include ChatGPT shopping, experiential in-store shops
Best Buy is offering digital features, in-store experiences, dedicated product assortments and special loyalty savings to holiday shoppers.
The consumer electronics giant’s holiday promotional strategy crosses the brick-and-mortar and online channels, with a new artificial intelligence shopping feature. Best Buy also has special offers for members of the My Best Buy loyalty program, which it initially launched in 2023 as a reboot of its previous Totaltech annual membership program.
[READ MORE: Best Buy revamps, renames membership program; offers three different options]
In stores, Best Buy will launch an immersive experiential space called “Meta Lab @Best Buy” in 50 locations in time for the holiday season. The 900-sq.-ft. space is designed to give customers a hands-on way to explore Meta’s full product lineup of AI glasses and VR headsets through interactive demos and displays, smart mirrors, personalized fittings and more.
Select stores will also have dedicated Google store experiences coming in October. New displays and hands-on experiences are being rolled out for fast-growing categories like collectibles, trading cards, wearables and 3D printers, as well as experiences dedicated to appliance brands including Breville and SharkNinja.
Best Buy noted it is the only national retailer selling next-gen RGB LED TVs (which do not use color filters) from Samsung, Sony, LG, TCL and Hisense. The TVs are on display in nearly every Best Buy store, with more than 15,000 associates specially certified in the new technology.
Digital
On the digital front, customers will be able to find gift ideas and shop Best Buy products through ChatGPT, with the new ability to complete purchases right in the next-gen AI platform. Best Buy is also launching its digital gifting center earlier than ever before, offering curated gift guides, expert recommendations and gift ideas.
In addition, Best Buy says it now offers next-day delivery in almost every metro area.
Loyalty
New this year, My Best Buy Plus and Total loyalty program members can earn 1% back in rewards on every eligible purchase or 6% back when they use their My Best Buy credit card. Plus and Total members will also get access to exclusive offers and deals throughout the holiday season.
“Technology is always at the top of holiday gift lists and helping customers discover and experience it is what we do best,” said Patrick McGinnis, chief revenue officer at Best Buy. “No matter how our customers prefer to shop, whether in stores or online, we’re making it easier to find the right tech with the expertise and support that make all the difference, especially during the holidays.”
