Dan Berthiaume
ARTICLES BY THIS AUTHOR
- 6/28/2021
Forever 21 hires social influencers for livestream events at scale
A fast fashion retailer is speeding up the process of locating and signing social media influencers to host livestream shopping sessions. - 6/28/2021
Walmart offers online career help to military veterans and spouses
Walmart is launching a new digital platform, “Find-a-Future,” aimed at providing assistance to veterans and their spouses. - 6/24/2021
CSA Exclusive: Kroger Precision Marketing gives shoppers ads they want
Kroger’s retail media business is designed to maximize advertising effectiveness by responding to individual customer needs. - 6/24/2021
As retail goes, so goes Prime Day
Amazon Prime Day 2021 followed some broader trends in the emerging post-COVID-19 retail environment. - 6/24/2021
eBay completes $9.2 billion classified ad deal
eBay has officially transferred its classified ads business to a Norwegian firm for $9.2 billion in cash and stock. - 6/24/2021
Major cannabis retailer acquires top e-commerce platform
Retail-focused cannabis corporation High Tide Inc. is purchasing Daily High Club, one of the five most popular global consumption accessories e-retailers. - 6/24/2021
Survey: Consumers focus on value for price, not brand discounts
Retailers should prioritize offering everyday value over brand-focused discounts, according to a new survey. - 6/24/2021
Survey: Despite out-of-stocks, consumers increase Prime Day spend
Amazon Prime Day shopping and spending was healthy this year, even as shortages and out-of-stocks posed a problem for nearly one-third of participants. - 6/23/2021
Salesforce: Despite soft sales, Prime Day ‘halo effect’ holds up
In the U.S., online sales during the June 21-22 Amazon Prime Day shrank 1% from Prime Day 2020, according to Salesforce Shopping Index data. - 6/23/2021
Walmart updates MoneyCard with digital banking services
Walmart keeps expanding its presence in the red-hot financial technology space.
