CSA GUEST AUTHOR
ARTICLES BY THIS AUTHOR
- 4/11/2021
How retailers can unify the offline and online customer experience
The pandemic has left retailers asking two major questions. First: When people can’t — or won’t walk — into my store, how can I retain customer connection and loyalty? Second: When things return to a relative normal, how will I position my brand for long-term competitive success? - 4/11/2021
Going mobile spurs e-commerce growth
Delivering an engaging and inspiring digital experience to consumers is one guaranteed way to establish a competitive advantage in the e-commerce market. - 4/1/2021
For Supermarkets and Big Box, a Change of Scene in Design
About 80% of shopping is still in store, so store design still matters a lot - 3/29/2021
Sharpen your pricing and promotions in a chaotic market
Even pre-pandemic, retailers were keenly aware of intensifying pressures on their businesses. - 3/22/2021
Creating engaging retail ads that get more clicks
Whether walking down the street or scrolling through a newsfeed, consumers see countless amounts of ads daily. - 3/18/2021
BOPIS is here to stay, here’s what retailers need to consider now
By now, we know that BOPIS is a critical service for retailers that also offers a safe and convenient shopping option for consumers. - 3/17/2021
Bankruptcy — A New Beginning for Smaller Businesses
The past decade has been rough on the brick-and-mortar retail industry, particularly for smaller companies that faced competition from big-box retailers on one side and online retailers on the other. - 3/17/2021
Today’s consumers respond to social promotions
As we approach the official one-year anniversary of COVID-19 lockdowns, retail brands collectively are taking a look back at what worked, what didn’t, and how they can maintain positive growth in the year to come. - 3/16/2021
Four Ways Retailers Can Thrive After the Pandemic
In the 12 months since the start of the COVID outbreak in the U.S. there have been dramatic changes within the retail industry. - 3/15/2021
Four Expectations of the Post-Pandemic Consumer (And How to Meet Them)
With wide-spread vaccination on the horizon, relative relief from the global pandemic is close at hand. But even with a new layer of safety added to the retail shopping experience, one factor remains irrevocably changed — the consumer.
