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As the global pandemic continues to affect the retail industry, retailers and store operators must stay ahead of the curve to stay afloat. 

Retailers are racing into a truly unique holiday shopping season, capping off a year where questions were often easier to come by than answers.

One thing we can be certain of this holiday season – there will be shoppers returning to stores.

As the pandemic continues, retailers large and small are facing sweeping changes, unexpected obstacles, and intense leadership challenges amid COVID-19 and the end of the longest bull market in history.

Each year, frozen fire sprinkler pipes and fire safety equipment are rendered ineffective due to snow and freezing temps, thereby causing a potentially serious threat to the safety of employees and customers alike. 

During uncertain times, retailers must stay prepared and forward-thinking.

If there is a silver lining to COVID-19, it is surely that retailers have a golden opportunity to rebuild from the crisis in a way that strengthens their businesses while mitigating their impact on society.

It’s a confusing time for customer-centric businesses.

Many large retailers make the costly assumption that since they have an e-commerce site where consumers can purchase most if not all of their products, they’re good at digital commerce.

Retailers who prioritize customers’ desires for a safe, efficient shopping journey will be the big winners this year.

In the early days of the pandemic, big-box retailers such as Walmart and Target saw an influx of customers, while others deemed non-essential suffered from reduced or halted traffic.

It’s a confusing time for brick-and-mortar retailers as they navigate when and how to go about their daily operations under the looming specter of coronavirus.