Three retailers taking a high-tech approach to influencer marketing Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions. Howie Mandel takes permanent spot in Skechers store via hologramA comic actor and TV reality show judge is becoming a virtual ambassador for a popular footwear brand. Why the metaverse didn’t become retail’s next big thing Despite predictions it would be a game changer, the metaverse has so far proven to be a niche retail channel. Three hot personalization initiatives from a cold winter The winter of 2025-26 was a tough one for much of the country, but it didn’t stop retailers from making customers feel seen. True Beauty Lashes offers virtual lash matching and try-on A direct-to-consumer beauty brand is in a new partnership to let consumers find the lashes that best match their individual characteristics and then get a virtual preview. Korean eyewear brand Breezm debuts U.S. try-on app A Seoul-based custom-fit eyewear retailer is letting U.S. consumers design and order glasses engineered to their unique face shape. Q&A: Neelima Sharma, SVP, omnichannel & e-commerce technology, Lowe’s Lowe’s Companies Inc. is fitting artificial intelligence into its broader enterprise strategy. Google enables selfie-based virtual try-on Google’s latest enhancement to its virtual try-on feature eliminates the requirement for shoppers to have a full-body photo. Tom Ford Fashion offers remote virtual eyewear try-on A fashion brand is leveraging 3D augmented reality technology to let customers see how glasses fit from the comfort of their homes. The Pillsbury Doughboy celebrates his 60th birthday – in the metaverse The legendary Pillsbury Doughboy mascot got some Hollywood help with a direct-to-consumer immersive metaverse promotion. 1 2 Next Last
