Augmented Reality

A vertical furniture retailer is expanding its use of a solution that lets customers view realistic digital images of merchandise before making a purchase.

Retailers in June 2026 focused technology efforts in areas including drones, augmented reality, and network operations.

The new mobile app from Rugs.com includes an augmented reality-based virtual try-out feature.

Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions.

A comic actor and TV reality show judge is becoming a virtual ambassador for a popular footwear brand.

Despite predictions it would be a game changer, the metaverse has so far proven to be a niche retail channel.

The winter of 2025-26 was a tough one for much of the country, but it didn’t stop retailers from making customers feel seen.

A direct-to-consumer beauty brand is in a new partnership to let consumers find the lashes that best match their individual characteristics and then get a virtual preview.