TECHNOLOGY

Consumers are becoming more digitally influenced on a seemingly daily basis — but omnichannel retailers find themselves hard-pressed to keep up the pace. Retailers need to meet their needs across all touchpoints, and create a frictionless shopping experience despite where the shopping journey starts and ends.   

1-800-Flowers.com continues to embrace the conversational commerce game.    The gifting brand is preparing to launch a program that will enable its customers to place orders via Google Assistant on their Android phones and iPhones. Using their voice or text, they can access a menu of gifting categories, and place orders for delivery nationwide. The service also enables users to specify same-day delivery or schedule a gift’s arrival for a future date.  

Following suit of older generations, younger shoppers want to pay for purchases with credit cards.    Specifically, Gen Z (ages 18-24) and Gen Y (ages 25-34) are comfortable using credit to make purchases, and overwhelmingly prefer credit cards to monthly payment options, according to new data from Vyze, a provider of cloud-based financial technology solutions.   

For many customers, the ideal digital “store of the future” will streamline payments and make it easier to pick up purchases.   This was according to the “Consumer View,” a study from the National Retail Federation that tracks consumer awareness and adoption rates across a variety of retail technologies.   

A new women's apparel store has made its debut in Chicago.    Marcus Lemonis Fashion Group, which is owned by Marcus Lemonis, star of CNBC hit reality series “The Profit,” CEO of Camping World and all-around retail entrepreneur, has opened Marcus, on Chicago's Gold Coast. Additional locations are expected to open within the next six months in Aspen, Col.; Hinsdale, Ill., and New York City.   

Nordstrom has unveiled its new retail concept, Nordstrom Local.     Located in West Hollywood, Calif., the 3,000-sq.-ft. store offers all sorts of services, including on-site tailoring, personal stylists, buy-online-pickup-in-store, manicures — but has no dedicated inventory. Eight fitting rooms (associates can transfer requested merchandise from Nordstrom stores or its website to Nordstrom Local for try on) surround a central meeting space.  

Amazon’s newest acquisition could give a boost to the company’s fashion category — including its growing private-label apparel business.    The online giant has acquired Body Labs, a 3D scanning platform that uses artificial intelligence, computer vision, and body modeling to accurately create an avatar-like image of a customer’s dimensions. The 3D platform provider announced the news on its website.  

Walmart has officially gone live with voice shopping on the Google Home platform.   As it was announced back in August, the discounter is partnering with Google to allow its customers to shop for Walmart items through voice via Google Assistant, the search giant's online shopping platform that lives on its smart speaker. On Wednesday, the partnership went live, with more than two million Walmart items available through voice.