The Profit's Marcus Lemonis launches new retail concept

A new women's apparel store has made its debut in Chicago.



Marcus Lemonis Fashion Group, which is owned by Marcus Lemonis, star of CNBC hit reality series “The Profit,” CEO of Camping World and all-around retail entrepreneur, has opened Marcus, on Chicago's Gold Coast. Additional locations are expected to open within the next six months in Aspen, Col. Hinsdale, Ill., and New York City.



Lemonis has been expanding his fashion retail concepts for some time under a variety of banners, including Denim & Soul, Union 73, and Final Sale. The newest concept marks the first time Lemonis has used his own name on one of his businesses.



At 4,000 sq. ft. and featuring a luxe mezzanine lounge, Marcus is described as a luxury and lifestyle destination offering the latest in contemporary styles, as curated by Lemonis. Stephanie Menkin, president, ML Fashion Group, said that Lemonis designed "every square inch of the store."



“Based on the feedback and interest of our shoppers, I’ve filled the store with best-sellers they already love, while also introducing new brands and statement pieces they won’t be able to live without," he stated. "Our store is here to help women feel their best in quality fashion from around the world and take charge of their lives. We’ve built a talented team of expert fashion stylists to offer customers top-tier shopping guidance and make them feel good every step of the way. This is just the beginning of what’s to come.”



The brands featured in Marcus range from the more established JBrand, Rebecca Taylor, Alicia & Oliva and 360 Cashmere to such up-and-comers as Calvin Rucker, The Line, and Tyler Jacobs.