TECHNOLOGY

Web searches are often inconsistent due to irrelevant keywords and content, making it more important than ever for brands to use more retail-specific factors to stay relevant.    Details that can improve brands’ visibility in Google searches are shared in the “E-commerce Ranking Factors 2017 — Ten Things eCommerce Sites Need to Know to Rank on Google,” a report from Searchmetrics that analyzed the top 20 desktop search results on Google for over 6,000 industry-specific keywords.   

The wedding industry’s newest gift registry is being launched by an unlikely company — Domino’s Pizza.   The service, which is called the first registry “for couples that prefer delicious melty cheese to crystal gravy boats,” according to Domino’s website, targets couples unsure about what to serve at pre-, during or post-wedding festivities.  

Target Corp. leads other retailers when it comes to reaching and attracting qualified talent.    The discounter ranked the highest (at No. 26) among Fortune 500 retail-ers for employment branding in a study by global talent solutions com-pany WilsonHCG. Target was followed by Publix (No. 42), The Home Depot (No. 50), Walmart (No. 64), Nordstrom (No. 77) and Whole Foods Market (No. 115). No retailer cracked the top 10, which was led by Gen-eral Electric, Johnson & Johnson and AT&T.       

Nordstrom on Wednesday found itself the latest target of President Donald Trump's Twitter attacks.     The department store’s shares fell from session highs midmorning after Trump tweeted that his daughter, Ivanka, had been treated “so unfairly.” His comments were made in response to Nordstrom’s decision to stop carrying the Ivana Trump brand, which the retailer said was based on the brand’s performance.     

A report has Amazon considering its next foray into the grocery segment, but in a manner that would require very little human intervention.      Amazon is reportedly contemplating a two-story, automated supermarket that would feature a staff of robots on the second floor that fulfill orders for shoppers waiting on the main level, according to The New York Post.  

Mobility’s influence on retail sales has never been stronger. Too bad the same can’t be said for its impact on conversions.   I know what you are thinking — the industry had a stellar holiday shopping season, and it was driven by mobile. Indeed, the 2016 holiday season brought in a total $91.7 billion in online sales, an 11% increase year-over-year. Mobile alone brought in a total of $28.43 billion in revenue, a 23% increase over last year, according to Adobe.   

H&M is saying yes to what is being described as a “data dress.”   The fast-fashion retailer is teaming up with Google to create and sell frocks based on customer-specific data tracked by an Android app, reported The Verge.   

Mass promotions don’t cater to customer demand — or drive sales.   By adding a new platform that streamlines the entire promotional planning process, Toys “R” Us Canada is leaving behind vague promotions in favor of more targeted communications based on shopping behavior, store traffic, inventory and customer service.