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Study: Retailers leave money on table due to lack of personalized service
Disappointing shopping experiences are costing brick-and-mortar retailers serious money. Stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers personalized in-store shopping experiences. Shoppers would increase their in-store spending by 4.7% — if they received better, more personalized service from retailers. -
Accenture: Traditional loyalty programs waste ‘billions’ in digital age
Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to. This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.

